Slot Marketing Analyst
SLOT / MARKETING ANALYST
Reporting to the Executive Director I.T., the SMA is responsible for developing and analyzing statistical reports for all Gaming departmental operations to include monitoring the gaming experience and profitability by analyzing trends and factors affecting the gaming floor. On the Marketing side they will develop, analyze and evaluate club marketing structures, campaigns and reward systems.
The Slot / Marketing Analyst will:
- Participate in monthly Slot Analysis Review and internal control updates.
- Work to streamline and produce the compilation of source data for use in reporting packages.
- Evaluate special promotional activities on property from a revenue/profit perspective.
- Review gaming and marketing analysis reports, addressing potential conflicts and/or misinformation.
- Facilitate the flow of information throughout the property, by attending regularly scheduled meetings.
- Be held accountable, to a very high degree, for the accuracy and thoroughness of extracts, records and reports.
- Have the ability to forecast performance based on slot and or marketing changes.
- Train other Analysts and Departments as required concerning Gaming Management.
- Bachelor’s degree in a Business area from a four-year college or university; OR four to six years related experience and/or training; OR an equivalent combination of education and experience.
- Must possess excellent communication, organizational, and analytical skills. Experience with Gaming and Marketing budgeting, financial reporting, expense analysis, and cost benefit analysis required.
- Must be extremely number-oriented and computer-literate, with superior spreadsheet and database skills. Minimum of one (1) year experience in analysis or related area in the gaming industry required, three (3) years preferred.
- Expert knowledge of Excel (including pivot tables and multi-sheet spreadsheets is required.
- Understanding of SQL reporting services would be a major plus.
- Ability to read, analyze, and interpret the most complex of documents.
- Ability to respond to common inquiries or complaints from management.
- Ability to effectively present information in one-on-one and small group situations.
- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, decimals, and work with mathematical concepts such as probability and statistical inference.
- Ability to define problems, collect data, establish facts, and draw valid conclusions.
- Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.